Wesleyan Media Project

For the past several years, Professor Erika Franklin Fowler has been conducting sophisticated research with her students on American electoral politics. This isn’t surprising; Prof. Fowler is in the Government Department, after all. Like many of her colleagues in that distinguished group, her work has reverberations far beyond campus. In this election cycle, journalists across the country are using analysis from the Wesleyan Media Project. Directed by Prof. Fowler with colleagues from Bowdoin College and Washington State University, the Wesleyan Media Project conducts quantitative and qualitative research to understand more fully the role of spending in races across the country. As the Knight Foundation puts it, “by tracking this data year by year, the project is establishing a reference point that journalists, scholars and citizens can rely on to trace the root of campaign funding and hold officials more accountable.”

More than 20 student researchers are providing real time analysis of spending patterns at a time when many are trying to hide campaign donations. In Sunday’s New York Times, for example the WMP’s work was cited in an article exploring how Democratic donors are coordinating their efforts on a few key messages while G.O.P. spending is far more diffuse. The goals of the WMP are as simple as they are important: “to develop a definitive database that tracks all advertising by source (corporation, union, interest group, party, or candidate), and to enhance the ability of scholars, citizens, and journalists to hold government accountable by providing public information on how special interests are attempting to influence American democracy in general and political campaigns in particular.”

Prof. Fowler was recently interviewed in or quoted on MSNBC, PBS Newshour, Wisconsin Public Radio, WNPR’s “Where We Live”, International Business Times, and Fox CT, among others. Other highlights include stories in the Washington Post, Wall Street Journal and USA Today.

This is engaged learning at its best! Stay tuned for more research from the Wesleyan Media Project on Oct 13. THIS IS WHY.